Innovation & Digital Trasformation

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Purpose and Innovation: how to build a digital future closer to people

In an era of unprecedented technological acceleration, businesses face complex challenges but also extraordinary opportunities. Digital transformation, driven by the advent of artificial intelligence, is redesigning business models, modes of operation, and work dynamics. But in this changing scenario, a crucial question arises: what is the ultimate purpose of this innovation? Is it still enough to pursue efficiency, profit, and scalability? Or is it time to redefine priorities, focusing on an authentic purpose, which is capable of directing economic and organisational action towards broader and more sustainable goals?

09 July 2025 | Manelli Luca
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