Marketing & Sales Management
Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.
Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.
That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.
Four international Master programmes come under the heading of Digital Transformation:
- International Master in Digital Innovation and New Business Design
- International Master in Cybersecurity Management
- International Master in Smart Operations and Industry 4.0
- International Master in E-Commerce and Sales Management
The above courses comprise modules of a collective-interest nature, during which students will together study topics relevant to the overall theme; after this they diverge, each offering modules specific to the relevant subject area.
Be inspired by articles, podcasts and videos, which can energise your creativity and wish to innovate, stimulating you to seek for a deeper understanding and meaning in all your actions. Here are the ingredients in our recipe for tomorrow.