Intake : October 2023

International Master In Ecommerce And Sales Management

Part of our Digital Transformation portfolio

Subject
Digital Transformation, Marketing and Sales Management
Duration
12 months
Format
Full Time
Delivery
On Campus
Intake
October 2023
Location
Milan
Language
English
Tuition Fee

€ 18500 (Individual)

€ 9500 (POLIMI MSc Alumni)

Professional Experience
Less than 3 years
INTERNATIONAL MASTERS OFFICE

Tel: +39 02 2399 2820
Email: infomasters@gsom.polimi.it

Overview

Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.
Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.
That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.

Four international Master programmes come under the heading of Digital Transformation:

The above courses comprise modules of a collective-interest nature, during which students will together study topics relevant to the overall theme; after this they diverge, each offering modules specific to the relevant subject area.

Why choose this master?

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Admissions

Fees and Benefits

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Knowledge

Vivi la nostra Scuola. Fallo con articoli, podcast e video capaci di ispirare la tua creatività, di contribuire alla tua voglia di innovare, e di stimolarti nella ricerca di un significato profondo alle tue azioni. Ecco gli ingredienti della nostra ricetta per il futuro.

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