Part of our Digital Transformation portfolio
€ 18500 (Individual)
€ 9500 (POLIMI MSc Alumni)
Tel: +39 02 2399 2820
Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.
Four international Master programmes come under the heading of Digital Transformation:
The above courses comprise modules of a collective-interest nature, during which students will together study topics relevant to the overall theme; after this they diverge, each offering modules specific to the relevant subject area.
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Fees and Benefits
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