Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.
Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.
That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.

Four international Master programmes come under the heading of Digital Transformation:

• International Master in Digital Innovation and New Business Design
• International Master in Cybersecurity Management
• International Master in Smart Operations and Industry 4.0
• International Master in E-Commerce and Sales Management

The above courses comprise modules of a collective-interest nature, during which students will together study topics relevant to the overall theme; after this they diverge, each offering modules specific to the relevant subject area.