Subject
Digital Transformation
Marketing & Sales Management
Duration
12 months
Format
Full Time
Delivery
On Campus
Intake
September 2022
Location
Milan
Language
English
Tuition Fee
€ 18500 (Individual)
€ 9500 (POLIMI MSc Alumni)
Professional Experience
Less than 3 years
INTERNATIONAL MASTERS OFFICE

Tel: +39 02 2399 2820
Email: infomasters@gsom.polimi.it

Overview

Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.
Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.
That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.

Four international Master programmes come under the heading of Digital Transformation:

The above courses comprise modules of a collective-interest nature, during which students will together study topics relevant to the overall theme; after this they diverge, each offering modules specific to the relevant subject area.

The International Master in E-Commerce and Sales Management given by us at POLIMI GSoM will use a practice-oriented and action-learning approach, characterised by close links with companies sharing their field experience in B2C e-commerce projects. This gives you the proper skills and knowledge of important pillars of a B2C e-commerce initiative, which lets you drive change, make the right choices and avoid mistakes.

  • 12 months
  • 100% in English

3 REASONS WHY THIS IS THE MASTER FOR YOU

  1. B2C e-commerce is growing really fast in the retail sector worldwide and is increasingly important in many countries. Online projects are growing across tons of different industries, in both mature and emerging markets
  2. In 2020, the global online market was worth more than € 2,500 billion. Its diffusion, which is measured as the amount of Digital Commerce on overall Retail sales, even exceeded 30% in some countries
  3. Skills related to B2C e-commerce are increasingly required by companies. In 2021, hiring for profiles related to the B2C e-commerce area increased 51% compared to 2020 (Forbes)

We also work on your soft skills for professional development

We’ve made this International Master in E-Commerce and Sales Management for candidates with any background, as long as you want to acquire the professional expertise, approaches and tools to successfully manage a B2C e-commerce initiative.

YOU ARE AN IDEAL CANDIDATE IF YOU

  • Are willing to increase your digital transformation skills, with a specific focus on digital commerce.
  • Hold a bachelor/undergraduate degree from an accredited institution.
  • Have an English proficiency certificate such as IELTS (or equivalent) with a 6.5 overall (this is only applicable if you are a non-native speaker).

We’ve made this 12-month International Master programme with the goal of training you in the most significant pillars for a B2C e-commerce initiative. Learn things like how to choose the right B2C e-commerce platform, how to develop marketing campaigns, how to design an effective customer journey on your website, as well as the implementation of an omnichannel strategy.

To participate fully in classes and company visits, your presence on campus is highly recommended, especially from January 2023 onwards; in cases of visa delays, travel barriers or other specific issues, it would be possible to continue attending classes online.

We teach this Master entirely in English.

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

Our Master gets you ready for a variety of different roles, including:

THE CORPORATE PATH

  • E-commerce Manager
  • Online Store Manager
  • Project Manager
  • Web Marketing Manager
  • Logistics and Supply Chain Manager

Entry level jobs (e.g. Analyst, Manager, Senior Manager) will depend on your previous work experience and academic background.

THE CONSULTING PATH

Here you can work in the same areas as we’ve listed above for the corporate path, in specialised consulting firms and e-commerce service providers.

Entry level jobs (e.g. Analyst, Manager, Senior Manager) will depend on your previous work experience and academic background.

Discover more about the services of our Career Development Center

APPLICATIONS FOR THE 2022 INTAKE ARE OPEN.

Please note that we process applications on a rolling basis, which means that they may close even before the deadlines. Our limited number of seats available in the class means the sooner you apply, the better.

If you are a non-EU candidate, we recommend that you apply at least 3 months before the programme starts, to leave enough time for a Statement of Comparability of your degree and to apply for your student visa.

1. ACTIVATE YOUR APPLICATION AND SUBMIT YOUR DOCUMENTS

Fill in the form at www.applyformasters.net and upload these documents:

  • your CV in English
  • university transcripts/mark sheets
  • bachelor’s/master’s degree (if you have one)
  • copy of your passport or ID
  • digital picture
  • letter of reference (optional)
  • motivation letter
  • Financial Aid Essay (if you’re applying for one of our tuition fee reductions)
  • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if you have one)
  • Pay the Application Fee (EUR €100)

2. SCREENING

We will let you know if you have been selected for a Motivational Interview in English, which we will do online.

3. OUR FINAL DECISION

We will send you an e-mail with our final decision on your application, and if the result is positive, you will also receive scholarship information (if you applied for one).

4. CONFIRMING YOUR PARTICIPATION

After you receive our email and the admission contract, we kindly ask you to confirm your participation in the programme by paying the first instalment of EUR €2,500. Please remember that you need to pay the amount due within 15 days of receiving the offer. You can ask for a short extension if you are applying for a loan, an external scholarship or for any other valid reason.

You can pay also via Flywire a platform that allows you to make education payments in your own currency, using local payment methods from the safety and convenience of your home, with ith real-time tracking and 24×7 multilingual support.

The programme costs €18,500. These costs cover the entire length of our programme, but they do not include living and travel expenses. If you’ve done a Master of Science programme at Politecnico di Milano in or after 2019, your tuition fee is €9,500.

We at POLIMI GSoM have partnered with Flywire to accept payments from international students worldwide. 

Applicants for the 2022 intake of the International Junior Specialising Masters can apply for fee reductions. These are given out on a first-come, first-served basis, so it’s a good idea to apply early. If you’d like financial aid, you need to request it when you submit your application form – please note that late requests for financial aid won’t be considered.

Please note that we don’t offer full scholarships, and that the DSU and other scholarships offered by Politecnico di Milano and the Italian Government cannot be used for POLIMI GSoM’s programmes.

Discover more on our financial aid opportunities

Knowledge

Be inspired by articles, podcasts and videos, which can energise your creativity and wish to innovate, stimulating you to seek for a deeper understanding and meaning in all your actions. Here are the ingredients in our recipe for tomorrow.

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