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International Master in Marketing Management - Omnichannel and Consumer Analytics

International Master in Marketing Management - Omnichannel and Consumer Analytics

Participates in the International Master in Marketing Management - Omnichannel and Consumer Analytics offered by GSoM and develops skills in omnichannel marketing.

Overview

Today, marketing is essential for businesses to deeply connect with customers, excel in competitive markets, and achieve growth through innovative strategies and impactful engagement. It's the cornerstone for navigating dynamic landscapes and building lasting brand loyalty.

Seeking to launch a thriving career in marketing? Your journey begins here with our tailored programme: our International Master in Marketing Management, Omnichannel, and Consumer Analytics is your gateway to mastering the challenges and seizing the opportunities of modern marketing.

In today's fast-paced marketing arena, success demands a blend of creativity, strategic rigour, and a deep understanding of evolving technologies, all while prioritising genuine human connections. Throughout the programme, you will collaborate directly with industry leaders, gaining invaluable insights and experiences that will equip you with the skills demanded by the job market.

Ready to elevate your marketing career? Download our brochure to discover how our International Master in Marketing Management, Omnichannel, and Consumer Analytics can transform your future.

Is it right for me?

You are an ideal candidate if you:

have a background in marketing, business administration, economics, or a closely related field and are eager to master your skills in marketing management, omnichannel strategies, and consumer analytics. We also welcome degrees in communication, psychology, sociology, or data science, as long as you have relevant coursework or experience in marketing;

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

Why choose this master?

The International Master in Marketing Management, Omnichannel and Consumer Analytics, is unique for the following reasons:

A programme that responds to market demand:

our programme equips you with skills that are not only highly sought after in today's competitive job market but are also projected to be increasingly essential in the future. As highlighted by Forbes, careers in digital marketing are expected to grow by 6% by 2032, fuelled by advancements in AI-powered insights and cutting-edge content generation tools.

Our partners

Examples of Partner Companies in the latest editions of the Master

Programme structure

Our International Master in Marketing Management, Omnichannel and Consumer Analytics, a 12-month programme offered by POLIMI Graduate School of Management, equips you with a robust foundation to confront the complexities of modern marketing.

At POLIMI GSoM your learning journey goes beyond lectures and textbooks, as we have designed a transformational path that will allow you to embark on a journey towards professional and personal fulfillment.

Start and End of courses may vary.

Want to learn what hands-on activities await you? Found out more by downloading our brochure.

Our services

Throughout your journey you will have the chance to be inspired by the vibrant cultural atmosphere of Milan, Italy. You will be able to enjoy leisure activities while immersing yourself in one of the most important centres worldwide for international business, with a rich entrepreneurial network that also serves as a backdrop to some of the most important international events.

To enable you to do so, we offer you a wide range of services to ease your path as you settle into your life in a new city and live the POLIMI GSoM experience. Discover all our services, ranging from housing to Italian courses by consulting the following ranging from housing to Italian courses by consulting the following website

Career

YOUR CAREER PATH

The Career Development Centre provides students with a self-assessment of their skills and an analysis of the job market; candidates will be supported in designing a customised career strategy and an effective action plan, to turn their career aspirations into achievable goals. The Career Development Programme will assist students to develop professional skills and to become successful “Career Leaders”.

Discover more about the services of our Career Development Programme and our Corporate Network

CAREER IMPACT & TOP EMPLOYERS

Our International Master in Marketing Management, Omnichannel and Consumer Analytics gets you ready for a variety of roles, including:

Market Analyst
Product Manager
Digital Marketing/Trade Marketing specialist
CRM specialist
Brand/Consumer Insights specialist

For the 2022 cohort, 88% of our students had been offered employment opportunities by the end of the programme, covering positions in a wide range of company sectors such as Luxury, Fashion & Lifestyle, Marketing Agencies and many others.

Admissions

Please note that we process applications on a rolling basis, which means that they may close even before the deadlines. Our limited number of seats available in the class means the sooner you apply, the better.

If you are a non-EU candidate, we recommend that you apply at least 3 months before the programme starts, to leave enough time for a Verification Statement of your degree and to apply for your student visa.

1. ACTIVATE YOUR APPLICATION AND SUBMIT YOUR DOCUMENTS

Fill in the form at apply.gsom.polimi.it and upload these documents:

your CV in English
university transcripts/mark sheets
bachelor’s/master’s degree (if already available at the time of the application)
copy of your passport or ID
digital picture
letter of reference
motivation letter
Financial Aid Essay (if you’re applying for one of our tuition fee reductions)
English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if already available at the time of the application)
Pay the Application Fee (EUR €100)

2. SCREENING

We will let you know if you have been selected for a Motivational Interview in English, which we will do online.

Fees and Benefits

The programme costs €25,000. These costs cover the entire length of our programme, but they do not include living and travel expenses. A reduced fee of €13,000 is available for students who have graduated from Politecnico di Milano with a Master of Science degree no more than 3 years before enrolling in the Master.

We at POLIMI GSoM have partnered with Flywire to accept payments from international students worldwide.

Applicants for the International Junior Specialising Masters can apply for fee reductions. These are given out on a first-come, first-served basis, so it’s a good idea to apply early. If you’d like financial aid, you need to request it when you submit your application form – please note that late requests for financial aid won’t be considered.

Please note that we don’t offer full scholarships, and that the DSU and other scholarships offered by Politecnico di Milano and the Italian Government cannot be used for POLIMI GSoM’s programmes.

Discover more about our financial aid opportunities

Hear from our Ambassadors

If you are looking to get in contact with someone who has faced the selection process and completed the programme, then get in touch with our Ambassadors.

They will be more than happy to help you figure out the Master’s professional objectives and give you all the information and insights that you might need before starting your application process.

Meet all our Ambassadors!