The collaboration with Mental Economy Srl, a start-up specialising in mental training supported by PwC Italy, introduces a programme dedicated to Executive MBA participants, based on neural efficiency to enhance managers’ cognitive and decision-making capabilities. This approach has already been applied in high-performance environments spanning both sport and the corporate world.
Training the mind to make effective, forward-thinking decisions when it matters most. With this objective, POLIMI Graduate School of Management announces a new partnership with Mental Economy Srl, introducing Mental Economy Training® (MET®) into its Executive MBA programmes. MET® is a high-tech mental training pathway designed to improve brain efficiency through objective, data-driven methodologies.
The programme has been developed to address a need that is increasingly central for today’s managers and leaders: managing challenges and pressure in highly demanding environments. Thanks to this collaboration, Executive MBA participants will have access to an innovative and highly experiential journey, based on the principles of neural efficiency and on a scientific approach developed over more than 35 years of research and field application across various sectors. The concept of neural efficiency translates into the optimised management of mental energy, aimed at maximising performance with minimal expenditure, enabling individuals to better cope with stress, emotions and psychological pressure, even outside their comfort zone.
MET® is already used in contexts of excellence, ranging from professional sport – including international athletes such as Jannik Sinner, Charles Leclerc and Mikaela Shiffrin, who have worked with this method – to the corporate arena, where it supports C-level executives and top managers in improving focus and the quality of critical decision-making.
“Leadership today requires not only technical skills, but also the ability to manage one’s cognitive and emotional resources effectively,” comments Antonella Moretto, Associate Dean for Open Programmes at POLIMI GSoM. “With Mental Economy Training®, we offer our Executive MBA participants a tangible opportunity to train these capabilities in a measurable way, with immediate applicability in their professional context.”
Riccardo Ceccarelli, Founder of Mental Economy Training®, stated: “Our experience in motorsport and with elite athletes has shown us that high-level performance cannot be achieved without a deep physiological balance: true wellbeing lies in the ability to manage one’s resources while avoiding unnecessary energy waste. With Mental Economy Training®, we bring to POLIMI GSoM a method to objectively map cognitive load, helping leaders optimise their neural efficiency. This is not just about withstanding pressure, but about transforming mental wellbeing into a measurable asset, ensuring clear and consistent decision-making over time. It represents the evolution of leadership: science serving people to achieve performance that is, at last, conscious and sustainable.”
The programme, structured through immersive sessions and hands-on activities, enables participants to work on key elements of mental performance: from emotional management to cognitive flexibility, from functional multitasking to maintaining clarity under pressure. An experience that starts from the analysis of individual data to drive a tangible transformation in the way participants think, decide and act.
“Bringing Mental Economy Training® into an Executive MBA means bridging managerial education with the world of elite performance,” adds Riccardo Ceccarelli, Founder and CEO of Mental Economy Srl. “The same methodologies used in ultra-high-performance environments now become a practical tool for business leaders.”
“We have long chosen to collaborate with Mental Economy in promoting Mental Economy Training®, which represents a truly innovative model combining performance and wellbeing,” adds Matteo Molteni, Partner Digital Innovation at PwC Italy. “This collaboration has enabled us to extend this approach from the world of sport to the corporate arena. The goal is to contribute to the development of a new managerial culture that places people at the centre of growth and transformation processes.”
With this initiative, POLIMI Graduate School of Management strengthens its positioning as an international hub of excellence in management education, integrating the development of business administration skills with the enhancement of cognitive and decision-making capabilities, which are becoming increasingly crucial. A forward-looking vision of leadership that is ever more aware and data-driven.