How did you benefit from a specialising master after the completion of your university studies?
A specialised master allowed me to deepen my expertise in key areas such as data-driven decision making, consumer behavior, and strategic brand management, while also working on real-world projects. This combination helped me bridge the gap between theory and practice.
Most importantly, it gave me clarity about my career path and strengthened my ability to approach business problems in a structured and analytical way, making me better prepared to contribute effectively in a professional environment. At the same time, it helped me develop a stronger character, as I learned to be more adaptable and open to different perspectives through collaboration in diverse and dynamic environments.
How did the master help you acquire tools that enabled you to apply the concepts of innovation, sustainability and entrepreneurship in your daily work challenges?
The master equipped me with a combination of analytical and strategic tools that I now apply to everyday work challenges. For innovation, I developed a structured approach to problem-solving through methodologies such as design thinking and data-driven decision making, which allow me to identify opportunities and translate ideas into actionable solutions.
In terms of sustainability, I gained a broader perspective on how businesses can create long-term value by balancing economic, social, and environmental factors. This mindset helps me evaluate decisions not only based on short-term outcomes but also on their long-term impact.
Regarding entrepreneurship, I learned to approach challenges with a proactive and opportunity-oriented mindset, supported by tools such as business model development and market analysis. This enables me to think creatively, take initiative, and adapt quickly in dynamic environments.
Overall, these tools have strengthened my ability to approach daily work challenges in a structured, innovative, and responsible way, while remaining flexible and open to new perspectives.