Master in Strategic Management + Master in Marketing Management

A Dual Degree that combines a broad strategic management foundation with a focused vertical specialisation in Marketing & Communication. Designed for students who want the analytical range of a general management programme and the competitive depth of a specialist master — in a single, integrated 18-month journey.

The Master in Strategic Management (MISM) develops strategic thinking, analytical capabilities and cross-functional leadership across all key business disciplines. The Master in Marketing Management then builds advanced expertise in Marketing & Communication, creating a complete managerial profile that unites breadth of vision with technical depth.

Explore the individual programmes:

• Master in Strategic Management
• Master in Marketing Management

• Year 1 — Master in Strategic Management: strategic analysis, organisational design, financial management, leadership, cross-functional managemen
• Year 2 — Master in Marketing Management: advanced specialisation in Marketing & Communication
• Project work in both years
• Two Impact Career Fairs — strategic management and marketing & communication
• 18-month journey: MISM concludes in February, followed by Year 2 start in October

The Master in Strategic Management provides the analytical and cross-functional foundation that makes a marketing specialist genuinely effective at senior level. Year 2 in the Master in Marketing Management then builds the vertical expertise — brand strategy, consumer behaviour, digital marketing — that completes the profile. The result is a marketer who thinks and leads like a general manager.

Graduates of this Dual Degree are suited to specialist and managerial roles in marketing & communication and beyond.

• Marketing Manager / Brand Manager
• Commercial Director (career path)
• Marketing Strategy Consultant
• Digital and Performance Marketing Manager
• Consumer Insights Lead
• Business Development Manager

Candidates apply to the Dual Degree programme and are evaluated through GSoM’s standard admissions process. Year 1 is based in Rome; Year 2 in Milan. Relocation guidance is provided.

• Eligibility: Bachelor’s degree or equivalent in any discipline
• Language requirement: English proficiency (IELTS, TOEFL or equivalent)
• Selection tools: motivation letter, CV, transcripts, interview
• Application: rolling basis — early application is recommended