International Master in Marketing Management, Omnichannel and Consumer Analytics

Our world is going through unprecedented change, and we need a new generation of innovators to pave the way for the future. Our programme gives you a highly specialised qualification and at the end you’ll get a First Level Specialising Master Degree from Politecnico di Milano.

POLIMI GSoM is the name of our School of Management, and we’re part of the most important technical University in Italy.

With this Master, we teach you about managerial topics relevant to Marketing Management, and we put a special focus on today’s important areas such as Digital Marketing, Big Data, and the Customer Experience.

• 1 year: 9 months in class + 3 months of project work
• 100% taught in English
• We combine managerial skills and creativity when designing and managing the customer’s experience
• Teaching a creative and well-managed approach to interactions with other company functions like R&D, operations, accounting and control
• International focus – you’ll be exposed to global industries and an international faculty.
• Ranked #12 in Western Europe (Marketing) by Eduniversal Best Masters Rankings 2022
• Focus on important modern topics such as Digital Marketing, Omnichannel Marketing and Customer Experience, as well as Bio-Marketing, which includes consumer behaviour and neuroscience
• You’ll have direct contact with companies through Business Seminars, Lectures, Workshops and Business Games
• International Exchange Programmes available at one or more business schools in our partner network
• Ranked #13 in Marketing in Western Europe by Eduniversal Best Masters and MBA Rankings 2021
• Ranked #34 in the World in the QS World University Rankings: Masters in Marketing 2023

You are an ideal candidate if you:

• are willing to face the challenges of contemporary marketing
• have leadership potential
• show well-developed creativity and structured thinking
• are ready for a rewarding learning experience that mixes theory and practice together

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

Our International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by us at POLIMI GSoM. With this course we give you a solid background for facing the challenges of contemporary marketing practice. This means things like digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing.

Sign up with us and you’ll get insight into brand management and creativity, bringing together a solid theoretical background with continuous applications to real business situations. You’ll also benefit from our world-class partners, so you’ll maintain a constant international perspective, while at the same time introducing the specificities and the uniqueness of Made in Italy.

You will have two terms in Milan where you’ll work on five major modules, then you’ll do summer project work to put theory into practice. After that, you also have the option to take elective courses.

We’ve designed this Master in four major blocks: general content, specialised content, concentrations and Project Work.

In the general content part, you’ll find three smaller blocks covering some of the most important elements of management. These are General Management, Basics of Digital Transformation and Soft Skills. This lets you lay solid foundation for the more in-depth parts of the programme, and also means that you start at the same place as all the other candidates. So don’t worry about how much knowledge you have before starting with us.

This Master gives you an exciting and interactive experience, with plenty of practical activities. We’ve got everything for your learning needs, including lessons, workshops on soft skills, company presentations, project work in collaboration with companies, company visits, alumni talks, the Italian Way, Biomarketing Lab, and a Digital marketing business game.

CAREER IMPACT

New trends in media consumption have shaken up the marketing industry: trade marketing roles increased by 24% year-on-year while brand management roles grew by 13%. (SEEK)

• 79% of students get a job within 3 months of graduation (last edition)
• 47% of students work abroad within 3 months of graduation. The details: Italy 53%, Europe 26%, other countries 21% (last edition)
• €45,000 is the average salary 6 months after graduation 

The advent of e-commerce revolutionised retailing, and online and mobile retail sales now worth over $1.25tn globally. (Deloitte)

Companies with strong omnichannel retailing keep over 89% of their customers. With strong omnichannel customer engagement companies will see a 9.5% rise in yearly revenue. (CustomerThink)

YOUR CAREER PATH

Our Master gets you ready for a variety of roles, including:

• Market Analyst
• Product Manager
• Digital Marketing specialist
• CRM specialist
• Trade Marketing specialist
• Brand specialist
• Consumer Insights specialist

TOP EMPLOYERS

Graduates of our previous editions are now working in leading companies such as BOSELLI, Cartier SA, GENERALI INSURANCE, Nielsen, IBM, UM, Piaggio, BMW, Peuterey, PIRELLI TYRES, Whirlpool EMEA, Sephora, Safilo and Mondelēz. 

Discover more about the services of our Career Development Center

APPLICATIONS FOR THE 2023 INTAKE ARE OPEN.

Please note that we process applications on a rolling basis, which means that they may close even before the deadlines. Our limited number of seats available in the class means the sooner you apply, the better.

If you are a non-EU candidate, we recommend that you apply at least 3 months before the programme starts, to leave enough time for a Statement of Comparability of your degree and to apply for your student visa.

1. ACTIVATE YOUR APPLICATION AND SUBMIT YOUR DOCUMENTS

Fill in the form at apply.gsom.polimi.it and upload these documents:

• your CV in English
• university transcripts/mark sheets
• bachelor’s/master’s degree (if already available at the time of the application)
• copy of your passport or ID
• digital picture
• letter of reference 
• motivation letter
• Financial Aid Essay (if you’re applying for one of our tuition fee reductions)
• English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if already available at the time of the application)
• Pay the Application Fee (EUR €100)

2. SCREENING

We will let you know if you have been selected for a Motivational Interview in English, which we will do online.

3. OUR FINAL DECISION

We will send you an e-mail with our final decision on your application, and if the result is positive, you will also receive scholarship information (if you applied for one).

4. CONFIRMING YOUR PARTICIPATION

After you receive our email and the admission contract, we kindly ask you to confirm your participation in the programme by paying the first instalment.

The programme costs €18,500. These costs cover the entire length of our programme, but they do not include living and travel expenses. If you’ve done a Master of Science programme at Politecnico di Milano in or after 2020, your tuition fee is €9,500.

We at POLIMI GSoM have partnered with Flywire to accept payments from international students worldwide. 

Applicants of the International Junior Specialising Masters can apply for fee reductions. These are given out on a first-come, first-served basis, so it’s a good idea to apply early. If you’d like financial aid, you need to request it when you submit your application form – please note that late requests for financial aid won’t be considered.

Please note that we don’t offer full scholarships, and that the DSU and other scholarships offered by Politecnico di Milano and the Italian Government cannot be used for POLIMI GSoM’s programmes.

Discover more on our financial aid opportunities