Beyond Digital Disruption: The Resurgence of Established Companies

Presentation of The Digital Phoenix Effect – How Established Companies can embrace the Platform Revolution without going up in flames

How can traditional businesses embrace the digital revolution without compromising their DNA? In a world dominated by giants born and bred in the digital age, is there an alternative path to innovation-one designed for well-established, rooted companies seeking to reinvent themselves without erasing their identity.

On Wednesday, 9 July at 18:30, Campus Navigli will host the presentation of The Digital Phoenix Effect, a work based on the analysis of over 140 case studies. It is aimed at leaders and managers of structured organisations, guiding them through Platform Thinking in a sustainable way while integrating the potential of generative artificial intelligence.

The event will feature the authors alongside distinguished experts, including Francesco Caio and Nicoletta Mastropietro, who will share their perspectives on the evolution of businesses in the digital era.

Explore the details of the event below.

Agenda:

• 6 PM Registration and Welcome
• 6.30 – 6.50 PM Opening and Welcome by Francesco Caio, Chairman of Caio Digital Partners
• 6.50 – 7.20 PM Presentation of the book The Digital Phoenix Effect by Tommaso Buganza, Full Professor of Leadership and Innovation at Politecnico di Milano, and Daniel Trabucchi, Associate Professor, both Directors of the Professional Certificate Leading Business Transformation Through Platform Thinking at POLIMI GSoM
• 7.20 – 7.30 PM Q&A
• 7.30 – 7.45 PM Closing Remarks by Nicoletta Mastropietro, Board Advisor and Executive Leader
• 7.45 PM Networking Aperitif

Attendance is free upon registration.

The event will be held in italian.

For further information, please contact events@gsom.polimi.it.