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Purpose in Action
Discover how Purpose can transform leadership models, innovate organisations, improve their performance, and help build a better future for all
Purpose today represents a fundamental guiding value for all companies and institutions that aspire to generate a positive impact on society and the environment, while at the same time strengthening their economic and financial performance. It is the founding objective of every organisation, the profound reason for their actions, an indispensable compass for navigating an increasingly complex and interconnected world. Purpose is capable of directing action towards ambitious, long-term goals, with profound effects on the growth of the company, its reputation and the motivation of employees and collaborators. In fact, numerous studies show that organisations guided by a clear purpose that is authentically embedded in their daily actions achieve better and more lasting results, create a sense of belonging that strongly motivates their teams, attract talent and build stronger relationships with their stakeholders.
To help generate widespread awareness of the transformative power of Purpose, POLIMI Graduate School of Management has designed the “Purpose in Action” Eduseries, an innovative training course accessible free of charge to all, which was created with the aim of exploring andexamining the main dimensions of Purpose, and its role in guiding companies towards a greater ability to make a positive impact on society and the world. The programme,available on a dedicated digital platform, takes participants on a journey to discover Purpose and its ability to transform businesses. At the end of the course, each participant will receive adigital badge, certified by the School.
The Eduseries, lasting around 2 hours, is delivered in English with Italian subtitles and is divided into three main phases, consisting of a set of digital content, testimonials and interviews with internationally renowned speakers, with the aim of exploring Purpose in all its forms and the tools to apply it in practice.
It is divided into the following steps:

Discovering Purpose
The first step is to discover the concept of Purposeand understand its value in the corporate context. Through videos and testimonials, participants will explore how Purpose can drive innovation and improve business performance, enabling them to redefine organisational models with humanity, awareness, and sustainability in mind.

Building a purpose-full organisation
The second step focuses on the challenges of building a Purpose-led organisation: an approach that strengthens people's motivation, influences corporate culture, and promotes innovation. Through best practices and concrete examples, this phase demonstrates how Purpose can infuse meaning into the day-to-day activities of our associates, creating an inclusive, long-term, challenge-oriented work environment for our stakeholders.

Finding your own Purpose
The third step is an invitation to discover one's individual Purpose: a path to recognise and enhance the meaning of one's professional activity, so that each individual can find their own direction and be inspired by it.
In addition to these three steps, a further section of the Eduseries will be available from early 2025 containing further direct experiences of managers and entrepreneurs, who will recount their journey of transformation through Purpose, offering participants precious insights and inspiration.
The “Purpose in Action” Eduseries represents a unique opportunity to discover, build and live Purpose in your work context, transforming it into an engine of positive change for yourself, your organisation and society more generally. Watch our Eduseries now and start your journey of growth and transformation!