Media & Communication industries are evolving at a rapid pace, driven to change by new technologies and big target shifts. This means that businesses, media companies, media agencies and communication firms need new skills, fresh minds and innovative ideas, all with a mix of creativity and analytical skills. Nowadays, technology has given us unprecedented means and channels of interaction with the markets, but most targets’ attention spans are so small that we need to constantly find new and more engaging ways of communicating. That’s where target data comes in, giving us the chance to make hyper-personalised approaches to communication while also making performance assessment more precise. 

With the IMMCM, we give you the chance to master the most requested skills in the field of media and communication, thanks to a programme designed and delivered in partnership with leading practitioners and companies, which will provide you with professional expertise to enter the job market.

This Master offers you a unique opportunity to boost the skillset required by media companies, agencies and businesses, thanks to the presence in the classroom of practitioners representing some of the most valuable players in the communication field, such as Giuseppe Stigliano, co-director of the programme and CEO of Spring Studios, whose expertise has been merged with that of Prof. Lucio Lamberti, Director of IMMCM, to provide you with a unique specialising master programme experience.