Marketing & Sales Management
12 months
Full Time
On Campus
September 2022
Tuition Fee
€ 18500 (Individual)
€ 9500 (POLIMI MSc Alumni)
Professional Experience
Less than 3 years

Tel: +39 02 2399 2820


Media & Communication industries are evolving at a rapid pace, driven to change by new technologies and big target shifts. This means that businesses, media companies, media agencies and communication firms need new skills, fresh minds and innovative ideas, all with a mix of creativity and analytical skills. Nowadays, technology has given us unprecedented means and channels of interaction with the markets, but most targets’ attention spans are so small that we need to constantly find new and more engaging ways of communicating.

That’s where target data comes in, giving us the chance to make hyper-personalised approaches to communication while also making performance assessment more precise.
With IMMCM, we give you the chance to discover your full potential and boost your media and communications skillset.

This International Master in Media and Communication Management is a 12-month International Master programme offered by POLIMI GSoM, which will give you new skills and innovative ideas that bring together creativity and analytical skills.

Keep up to date with this rapidly changing world with this Master.

With us at POLIMI GSoM, you will uncover your potential and empower your media and communication skillset.

  • 1 year at POLIMI GSoM, Milan
  • 100% in English
  • A unique mix of academics, combining professional and theoretical expertise in media and communication
  • Action-based teaching method
  • Multicultural teamwork and exposure to our international faculty
  • Learning from our network of business partners and professional consultants
  • Including soft skills for professional development
  • Learn to foresee the impact of new technology on media and communication
  • Collaboration on stimulating team projects
  • New channels (eSports, TikTok, etc.) require new talent
  • World advertising spending is around 1 trillion US dollars, so choosing how and why to invest in your advertising can make the difference between a successful company and a failure
  • The world needs centaurs: creativity in analysis, analysis in creativity.

Are you passionate about media and communication? IMMCM is made for those of you who want to get the professional expertise, approaches and tools needed to build powerful communication strategies.

You will develop the skills to help companies, both from the inside and as a partner, in harnessing the potential of both traditional and new media.

By bringing together analytical and soft skills, you will become a champion of media and communication innovation.

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more than 3 years of work experience, you can also consider our International MBA programmes.

Our International Media and Communication Management Master offers innovative teaching and learning approaches.

For you, we have designed standard in-class lectures, videos, and digital content but
also formats that create a very active environment and opportunities for discussion and sharing of information, such as teamwork, workshops, simulations and case studies.

To participate fully in classes and company visits, your presence on campus is highly recommended, especially from January 2023 onwards; in cases of visa delays, travel barriers or other specific issues, it would be possible to continue attending classes online.

Our partner companies will not simply support, but will also help to run the programme: they will design the content with our faculty and will bring their direct experience to the class, proposing real cases to discuss
during the sessions and offering qualified internship positions to the best students.


Communication is at the very core of our society. That’s what makes us human.
(Jan Koum, co-founder WhatsApp)

  • 46,200
    New jobs: employment in media and communication is projected to grow 4 percent from 2019 to 2029.(U.S. Bureau of Labor Statistics)
  • 50%
    The growth in Network traffic in Europe: the pandemic has created an enormous change in communications network usage.(Accenture)
  • $1 trillion
    (ish) The estimated World advertising spending: choosing how and why to invest in your advertising makes the difference


Our Master prepares you for an enormous variety of roles. Here are a couple of examples. Just imagine yourself working as:

  • the corporate path:
    Media and communication specialist – Project Manager/Process Owner of media or communication processes.
    Junior brand manager – Responsible for brand management activities including communication decisions and media decisions.
  • the agencies path:
    Analyst/Consultant/Account – Consultant and Account Manager for specific customers, providing communication or media planning services.

We offer highly personalised services so that you can develop the necessary skills, tools, strategies and professional network, to help you succeed in today’s complex and competitive global job market.

Some of the services offered include:

  • Careers workshops integrated into your Master programme to help you develop the career management skills needed to be competitive in the job market
  • Digital tools and artificial intelligence are available if you want to optimise your CV and measure and improve your hard, soft, and digital skills
  • Individual consultation meetings with professional career coaches
  • Free access to the POLIMI GSoM Global Network of Career Websites
    Networking events with employers, including company presentations, company visits, on-campus recruiting events, and Career Days
  • Preferential access to internship and job advertisements on Job Teaser, the School’s digital careers platform

Discover more about the services of our Career Development Center


Please note that we process applications on a rolling basis, which means applications may close even before this deadline. This is because of the limited number of seats available in the class.

You should get your application in as early as possible. If you are a non-EU candidate, you should apply at least 3 months before the programme starts, to allow enough time for Italy’s Declaration of Value (DOV) procedure and to get you settled in here.


Fill in the form at and upload these documents:

  • your CV in English
  • university transcripts/mark sheets
  • bachelor’s/master’s degree (if you have one)
  • copy of your passport or ID
  • digital picture
  • letter of reference (optional)
  • motivation letter
  • Financial Aid Essay (if you’re applying for one of our tuition fee reductions)
  • English proficiency certificate: IELTS, TOEFL, TOEIC or equivalent (if you have one)
  • Pay the Application Fee (EUR €100)


We will let you know if you have been selected for a Motivational Interview in English, which we will do online.


We will send you an e-mail with our final decision on your application, and if the result is positive, you will also receive scholarship information (if you applied for one).


After you receive our email and the admission contract, we kindly ask you to confirm your participation in the programme by paying the first instalment of EUR €2,500. Please remember that you need to pay the amount due within 15 days of receiving the offer. You can ask for a short extension if you are applying for a loan, an external scholarship or for any other valid reason.

You can pay also via Flywire a platform that allows you to make education payments in your own currency, using local payment methods from the safety and convenience of your home, with ith real-time tracking and 24×7 multilingual support.

Our IMMCM programme costs €18,500. This covers the entire length of our programme but doesn’t include living and travel expenses. If you have completed a Master of Science programme at Politecnico di Milano in or after 2019, your special alumni fee is €9,500.

If you’re applying for the 2022 intake of the International Junior Specialising Master, you can also apply for fee reductions.

These are given out on a first-come, first-served basis, so it’s a good idea to apply early. If you’d like financial aid, you need to request it when you submit your application form – please note that late requests for financial aid won’t be considered.

Please note that we don’t offer full scholarships, and that the DSU and other scholarships offered by the Politecnico di Milano and the Italian Government cannot be used for POLIMI GSoM’s programmes.

Discover more on our financial aid opportunities


Be inspired by articles, podcasts and videos, which can energise your creativity and wish to innovate, stimulating you to seek for a deeper understanding and meaning in all your actions. Here are the ingredients in our recipe for tomorrow.

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