With digital technologies, the whole world really is your oyster. It’s well known that internationalisation is one of the most effective ways to expand your company, but it does involve a few challenges. On the plus side, internationalisation leads to plenty of opportunities like increased sales and productivity growth, but you also need to deal with more difficult issues like market choice, entry mode strategy, financial support, business planning, coordination of the foreign units, management of human resources and management of cultural and institutional diversity. 

Digital transformation can help you tackle these challenges, since technology provides both direct and indirect support to internationalisation. Our Master in International Business and Digital Transformation is a unique pathway for those who want to upgrade their theoretical and practical knowledge of international business and digital technologies to become the innovators and digital transformers that companies need. With this programme, you’ll get all the skills you need to help your company design and manage successful international growth using digital technologies.